Management Gita: Leading with Presence

ततः श्वेतैर्हयैर्युक्ते महति स्यन्दने स्थितौ । माधवः पाण्डवश्चैव दिव्यौ शङ्खौ प्रदध्मतुः ॥ १-१४॥
tataḥ śvetairhayairyukte mahati syandane sthitau
mādhavaḥ pāṇḍavaścaiva divyau śaṅkhau pradadhmatuḥ 1-14

Spiritual Context

Krishna (Madhava) and Arjuna, seated in a grand chariot with white horses, blow their divine conches, marking their presence and readiness on the battlefield.

Management Context

This reflects leadership visibility, strategic positioning, and symbolic authority. Their grand entrance asserts confidence and establishes a strong presence.

Insights

Visible leadership inspires trust and direction (Yukl, 2013). The chariot symbolizes resource advantage, akin to competitive positioning (Porter, 1985).

Applications

Leaders can enhance brand presence or market positioning through impactful launches or public demonstrations (Keller, 2013).

References

Keller, K. L. (2013). Strategic brand management (4th ed.). Pearson.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Yukl, G. (2013). Leadership in organizations (8th ed.). Pearson.

This excerpt is taken from Management Gita, authored by Sunil Khandbahale